Privacy policy

This privacy policy clarifies the nature, scope and purpose of the processing (including collection, processing and use as well as obtaining consent) of personal data within our online offer and the associated websites, functions and content (hereinafter collectively referred to as ‘online offer’ or ‘website’). The privacy policy applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offering is executed.

The term ‘user’ includes all customers and visitors to our online offering. The terms used, such as ‘user’, are to be understood as gender-neutral.

For contact details, please refer to our legal notice.

Basic information on data processing

We only process users’ personal data in compliance with the relevant data protection regulations in accordance with the principles of data minimisation and data avoidance.

This means that user data is only processed if we are legally authorised to do so, in particular if the data is required to provide our contractual services and online services, or is required by law, or if consent has been given.
We take organisational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and to protect the data processed by us against accidental or intentional manipulation, loss, destruction or access by unauthorised persons.

If content, tools or other means from other providers (hereinafter jointly referred to as ‘third-party providers’) are used within the scope of this privacy policy and their registered office is abroad, it can be assumed that data will be transferred to the countries in which the third-party providers are based. The transfer of data to third countries takes place either on the basis of legal authorisation, user consent or special contractual clauses that guarantee the legally required security of the data.

Processing of personal data

We store personal data primarily for business and order processing.

  • In addition to the uses expressly stated in this privacy policy, personal data is processed for the following purposes on the basis of legal authorisations or user consent:
    The provision, execution, maintenance, optimisation and security of our services, services and user services;
  • Ensuring effective customer service and technical support.

We only transfer user data to third parties if this is necessary for billing purposes (e.g. to a payment/shipping service provider) or for other purposes if this is necessary to fulfil our contractual obligations to users (e.g. providing addresses to suppliers).

When contacting us (via contact form or e-mail), the user’s details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.
Personal data will be deleted if it has fulfilled its intended purpose and there are no retention obligations to the contrary.

Collection of access data

We collect data about every access to the server on which this service is located (so-called server log files).
The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

We use the log data without allocation to the person of the user or other profiling in accordance with the statutory provisions only for statistical evaluations for the purpose of the operation, security and optimisation of our online offer. However, we reserve the right to check the log data retrospectively if there is a justified suspicion of unlawful use based on concrete evidence.

Cookies & reach measurement

Cookies are pieces of information that are transferred from our web server or third-party web servers to the user’s web browser and stored there for later retrieval. Users are informed about the use of cookies in the context of pseudonymised reach measurement as part of this privacy policy.

It is also possible to view this online offer without cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

You can object to the use of cookies used for reach measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc (‘Google’). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to analyse the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet. Pseudonymised user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymisation. This means that the IP address of users is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

You can find further information on the use of data for advertising purposes by Google, setting and objection options on Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (‘Data use by Google when you use our partners’ websites or apps‘), https://www.google.com/policies/technologies/ads (’Data use for advertising purposes‘), https://www.google.de/settings/ads (’Manage information that Google uses to show you advertising‘) and https://www.google.com/ads/preferences (’Determine which advertising Google shows you”).

 

Integration of third-party services and content

It may happen that content or services from third-party providers, such as city maps or fonts from other websites, are integrated into our online offering. The integration of content from third-party providers always requires the third-party providers to recognise the IP address of the user, as they would not be able to send the content to the user’s browser without the IP address. The IP address is therefore required to display this content. Furthermore, the providers of third-party content can set their own cookies and process the user’s data for their own purposes. User profiles can be created from the processed data. We will use this content as sparingly as possible and in a data-avoiding manner and select reliable third-party providers with regard to data security.

The following presentation provides an overview of third-party providers and their content, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, options for objection (so-called opt-out):

  • External fonts from Google, Inc, https://www.google.com/fonts (‘Google Fonts’). The integration of Google Fonts takes place via a server call at Google (usually in the USA). Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.
  • Maps provided by the ‘Google Maps’ service of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
  • Videos from the ‘YouTube’ platform of the third-party provider Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://www.google.com/settings/ads/.
  • Videos from the ‘Vimeo’ platform of the third-party provider Vimeo, Inc, 555 West 18th Street, New York, New York 10011 Privacy Policy: https://vimeo.com/privacy.

Rights of users and deletion of data

Users have the right, upon request and free of charge, to receive information about the personal data that we have stored about them.
In addition, users have the right to correct incorrect data, revoke consent, block and delete their personal data as well as the right to lodge a complaint with the competent supervisory authority in the event of the assumption of unlawful data processing.

The data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

Changes to the privacy policy

We reserve the right to amend the data protection declaration in order to adapt it to changed legal situations or in the event of changes to the service and data processing. However, this only applies with regard to declarations on data processing. If user consent is required or components of the privacy policy contain provisions of the contractual relationship with the users, the changes will only be made with the consent of the users.
Users are requested to inform themselves regularly about the content of the privacy policy.

Last updated: December 10, 2024